The Retention Audit

Your renewal rate isn't a content problem. It's a retention problem — and it's fixable.

Self-paced programs finish at 5–13%. Supported, structured programs finish at 70–85% — often with the same material. When content is held constant and completion jumps 60 points, the content was never the variable. Structure is.

There are three places programs lose people — the onset (first 7–14 days), the mid-program slump (month 2–3), and the pre-renewal silence. Six mechanics catch members at those moments. This audit scores your program against all six and shows you which one is costing you the most right now.

Six quick questions. Answer Yes, Partly, or No for each — then enter your email to see your score, your weakest link, and where to start.